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pdf | 10.8 MB | English| Isbn: 9780385352024 | Author: Tim Wu | Year: 2016
Description :
From the author of the award-winning The Master Switch, who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
"Dazzling." - Financial Times
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.
Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.
Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Category: Social Sciences, Business, Art, Architecture & Photography, Computers, Media & Communications, Marketing & Sales, Industries, Art - Fashion, Decorative Arts & Design, Business Technology, Computer Business & Culture, Internet & World Wide Web, Advertisting, Consumer Industries, Marketing, Graphic Arts & Book Design, E-Commerce, Advertising - History & Criticism, Advertising - Media & Media Planning, Broadcasting & Media Industries - General & Miscellaneous, Consumer Behavior, Digital Media & New Communications Technologies, Graphic Design - Posters & Advertising, Online Marketing
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